Entrepreneurs : what’s your primary aim ?

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You might imagine an almost never-ending list of possible answers to this question but broadly speaking, as entrepreneurs, we’re in the business of solving problems, providing help and solutions — and many of us want to make an impact of the world. 

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While some are motivated by wealth or material possessions, a large number are motivated by feelings — they seek feelings of accomplishment, feeling of value or feeling fulfilled. 

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In the field of positive psychology, it’s accepted that simply looking to external, material things for long-term fulfillment has its limitations, because it’s human nature to want to continually improve or to set our sights on something new. So what we need to do is to look within — and that’s is why it’s important to get to grips with the way we perceive things and with our emotions.

Today more than ever, the education doled out in classrooms is cold and cognitive — and the approach to business is often similar.  But, in the ever-changing world, it is our uneducated emotions that move us, hold us back and lead us astray. It is, at first and at last, our emotions which determine what we choose to do, who we choose as our partner, and our relation to the likes of money, sex and religion. Nothing can make us feel more alive, or more human, than our emotions — or, indeed, hurt us more. They are the key motivators for all our actions.

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So, whatever your #1 goal, know knowing not only what motivates you, but also how you are motivated is hugely important. 

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Understanding your emotions can be used positively in this way as well as, perhaps even more crucially, to manage stress — a ‘must-do’ if you want to survive and thrive, avoid burnout and a multitude of stress-related illnesses,  and live as long and productive a life as possible  ! 

By understanding, managing and using your emotions to support you, you’ll feel a lot more happiness and fulfillment, all the whilst creating your dreams or building your empire. 

Could that just amount to living an extraordinary life on your terms, and (ta-da!) maybe even mean making a positive impact on the world, too?

Could it be that — after all — it’s emotional mastery that’s our #1 goal?

Onward and upwards . . . a.k.a ‘Stress to Success’! 

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